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intercom.com
intercom.com navigation component

Design analysis

A compact black announcement strip sits above a clean white utility and product navigation. The header balances a left-aligned wordmark and menus with right-aligned account, sales, demo, trial, and AI-agent actions.

Prompt preview
## Reference images

Study these alongside the description below: hierarchy, rhythm, spacing, colour. Build for the product you are asked about, using this design language.

- Component: https://kage-design-assets.t3.tigrisfiles.io/components/intercom-com/1643b347-46d4-4b8f-b100-4d586237bab2-1789906750-0.webp
- Full page it was cut from: https://kage-design-assets.t3.tigrisfiles.io/screenshots/intercom-com/1643b347-46d4-4b8f-b100-4d586237bab2-1789906717325-full.webp
- Component on Kage: https://kage.design/component/intercom-navigation

## Before you start
Ask what the user's product, audience, and brand are, then apply the following principles to that product rather than reproducing this page.

Build a responsive site header with two stacked rows: a very thin, high-contrast announcement bar and a spacious primary navigation row. Keep the announcement copy centered with one inline underlined action and a small dismiss icon. In the main row, align the brand mark at the far left, a restrained set of product links beside it, and utility/action links at the right. Use a 24px horizontal gutter on mobile and a max-width content container around 820–840px on desktop.

Use a near-black #111111 announcement background, white #ffffff body, and black text. Typography should be a modern grotesk: 12–13px utility text, 14px nav links, and compact medium-weight buttons. Give the main row roughly 56–64px height, 16–20px gaps between links, and 8px button radii. Make the primary CTA filled black with white text; secondary actions are outlined. Add visible hover states, a mobile menu trigger, and preserve keyboard focus rings.

Never: use logos, product names, copy, illustrations, or imagery from the reference.

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