anthropic.com
Design analysis
A calm, high-contrast header that balances a compact wordmark area with spacious primary navigation and a visually prominent action cluster. Subtle dropdown indicators and restrained borders make the navigation feel polished without competing with the page content.
Prompt preview
## Reference images Study these alongside the description below: hierarchy, rhythm, spacing, colour. Build for the product you are asked about, using this design language. - Component: https://kage-design-assets.t3.tigrisfiles.io/components/anthropic-com/9400eeef-f6ac-4bf6-a324-e094b3c8d068-1789060505-0.webp - Full page it was cut from: https://kage-design-assets.t3.tigrisfiles.io/screenshots/anthropic-com/9400eeef-f6ac-4bf6-a324-e094b3c8d068-1789060491-full.webp - Component on Kage: https://kage.design/component/anthropic-navigation # Build a minimal split navigation bar for a modern software product ## Before you start Ask me what my product does, who it is for, and what its brand personality, colours, and type system are. Then apply the principles below to create a navigation bar for my product—use my brand instead of reproducing any reference site's identity, wording, or assets. ## Design goal Create a quiet, editorial navigation header with three clear zones: a left-aligned brand mark or wordmark, a centered-to-right primary navigation group, and a right-side action cluster. The component should feel premium and deliberate, with generous horizontal breathing room and a strong visual hierarchy. ## Layout and alignment - Use a full-width header with a restrained maximum content width, approximately 1180–1240px, centered in the viewport. - Set the header height around 68–76px on desktop. - Align all items on one horizontal centerline. - Keep the brand at the far left; place the primary links toward the right with consistent gaps of roughly 24–30px. - Group the main call-to-action and any secondary control together at the far right. - Use a flexible layout such as `display: flex`, with the brand taking available space so navigation remains right-weighted while staying balanced. - On smaller screens, collapse the links into a menu button while preserving the brand and primary action where possible. - Ensure a minimum touch target of 44px for links, buttons, and disclosure controls. ## Typography hierarchy - Use the product's brand sans-serif or a clean, contemporary sans-serif fallback. - The wordmark should be compact, uppercase or otherwise strongly branded, around 20–24px, with medium-to-bold weight and slight tracking. - Navigation labels should be understated: approximately 14–15px, regular-to-medium weight, with comfortable line height. - The primary action should use the same general size as the navigation but stronger contrast and weight. - Avoid oversized text; this is a utility-focused header, not a hero section. ## Colour Adapt the palette to the user's brand. As a neutral starting point: - Header background: warm off-white, approximately `#F2F2EC`. - Main text and wordmark: near-black, approximately `#171717`. - Secondary icon strokes: muted charcoal, approximately `#55554F`. - Primary action background: near-black, approximately `#171717`. - Primary action text: off-white, approximately `#F4F4ED`. - Optional bottom divider: very subtle warm grey, approximately `#DFDFD6`. Maintain strong text contrast and do not use colour merely for decoration. ## Borders, shape, and spacing - Keep the visual treatment flat and refined; avoid shadows unless the user's brand specifically calls for them. - Use a subtle 1px bottom border or omit it if the surrounding page provides enough separation. - Give the primary action a compact pill or softly rounded rectangle shape, around 8–10px radius. - If the action includes a separate dropdown affordance, divide it with a faint vertical separator and give both parts equal visual weight. - Use approximately 16–22px horizontal padding inside the action and 10–12px vertical padding. - Maintain generous outer margins, with around 24–32px horizontal padding on desktop and 16–20px on mobile. ## Interaction and accessibility - Links should have a clear hover and focus state, such as a subtle underline, colour shift, or background tint. - Dropdown indicators should be small chevrons, aligned optically with their labels; animate a rotation on open if the menu is interactive. - Dropdown menus should open predictably on click or keyboard activation, not hover alone. - The primary action should have a slightly darker or lighter hover state and a visible `:focus-visible` ring. - Support keyboard navigation, Escape-to-close for menus, correct ARIA attributes, and screen-reader labels for icon-only controls. - On mobile, use an accessible menu drawer or popover with clear open and close controls. - Respect reduced-motion preferences. ## Content behavior - Keep labels short and scannable. - Use one primary action only; do not allow competing buttons to dominate the header. - If the product has many destinations, group them into purposeful dropdowns rather than shrinking the type or crowding the row. ## Never - Never use the reference site's logo, wordmark, product name, navigation copy, or exact brand identity. - Never copy the reference layout so literally that it feels like a replica; adapt the structure to the user's product and content. - Never use illustrations, photography, or imagery from the reference. - Never hide essential navigation behind hover-only interactions. - Never sacrifice contrast, keyboard access, or touch-target size for visual minimalism.
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