betterment.com
Design analysis
A slim audience switcher sits above a blue, spacious primary navigation. The bright yellow action button creates a clear conversion anchor without competing with the wordmark.
Prompt preview
## Reference images Study these alongside the description below: hierarchy, rhythm, spacing, colour. Build for the product you are asked about, using this design language. - Component: https://kage-design-assets.t3.tigrisfiles.io/components/betterment-com/48b23e19-a777-4bc7-89e7-1aceabf18629-1789146555-0.webp - Full page it was cut from: https://kage-design-assets.t3.tigrisfiles.io/screenshots/betterment-com/48b23e19-a777-4bc7-89e7-1aceabf18629-1789146502433-full.webp - Component on Kage: https://kage.design/component/betterment-navigation ## Before you start Ask what the user's product, audience, and brand are, then apply these principles to that product rather than copying the reference. Build a responsive two-level site header: a very slim dark audience switcher above a larger primary navigation. Use a deep blue background (approximately `#0874c9` / `#0868b8`), white navigation text, a compact brand mark area at left, and generously spaced dropdown links in the middle. Put a high-contrast warm yellow primary button (approximately `#ffc928`) at the far right with dark text, an 8px radius, and a minimum 44px hit area. Keep the header content inside a centered max-width container with 20–24px mobile gutters. The audience bar should use tiny uppercase labels and a subtle active underline. On mobile, collapse links into a menu button while preserving the primary action. Add visible hover/focus states and a sticky or transparent-to-solid transition only if it suits the product. Never: use logos, product names, copy, illustrations, or imagery from the reference.
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