Kage Design logo kage
betterment.com
betterment.com footer component

Design analysis

The footer begins with a wide decorative destination illustration, then provides multi-column navigation, app/social links, and extensive legal disclosures on a deep navy background.

Prompt preview
## Reference images

Study these alongside the description below: hierarchy, rhythm, spacing, colour. Build for the product you are asked about, using this design language.

- Component: https://kage-design-assets.t3.tigrisfiles.io/components/betterment-com/48b23e19-a777-4bc7-89e7-1aceabf18629-1789146559-10.webp
- Full page it was cut from: https://kage-design-assets.t3.tigrisfiles.io/screenshots/betterment-com/48b23e19-a777-4bc7-89e7-1aceabf18629-1789146502433-full.webp
- Component on Kage: https://kage.design/component/betterment-footer

## Before you start
Ask what the user's product, audience, and brand are, then apply these principles to that product rather than copying the reference.

Build a two-part footer. First, add a full-width decorative landscape or abstract destination panel with a warm yellow-to-orange sky, deep navy foreground, and one simple brand-relevant object; keep it clearly separate from functional content and hide or simplify it on small screens. Below, use a deep navy footer (`#06145c`) with a centered max-width grid of 6–7 link columns, a compact mark, social icons, and app-download badges. Use white headings, muted white body links, 12–15px text, 8–12px vertical link spacing, and clear hover underlines. After the navigation, include a carefully typeset legal area with a divider, disclosure heading, several readable paragraphs, inline links, and copyright/address metadata. Set a comfortable 1.5 line-height, keep legal text within a wide but readable container, and ensure contrast and focus states meet accessibility requirements.

Never: use logos, product names, copy, illustrations, or imagery from the reference.

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