runwayml.com
Design analysis
This footer works through a quiet, information-dense grid: related links are grouped into clearly labeled columns, while a low-profile legal and social row anchors the bottom. High contrast text, restrained spacing, and a nearly black surface make a large navigation system feel orderly rather than promotional.
Prompt preview
## Reference images Study these alongside the description below: hierarchy, rhythm, spacing, colour. Build for the product you are asked about, using this design language. - Component: https://kage-design-assets.t3.tigrisfiles.io/components/runwayml-com/e724fd81-b6a6-43a2-b9ac-10cfe806f6fa-1789074883-7.webp - Full page it was cut from: https://kage-design-assets.t3.tigrisfiles.io/screenshots/runwayml-com/e724fd81-b6a6-43a2-b9ac-10cfe806f6fa-1789074862354-full.webp - Component on Kage: https://kage.design/component/runwayml-footer ## Before you start Ask the user what their product is, who it serves, and what its brand personality and visual identity are. Then apply the principles below to create a footer for that product—not a copy of the reference. ## Design the footer Create a full-width, dark navigation footer for a modern software or technology product. It should feel editorial, systematic, and information-rich, with enough breathing room to remain easy to scan. ### Layout and alignment - Use a nearly black footer surface, approximately `#0B0B0B`, spanning the full viewport width. - Place the contents inside a wide responsive container with approximately 20px horizontal padding on small screens and 32–48px on larger screens. - Organize navigation into a multi-column grid. On desktop, use four evenly distributed columns per row; allow the number of columns to adapt to the amount of content and viewport width. - Group links by meaningful product areas such as product, developer, research, resources, company, or support. Each group has a small muted heading above its links. - Use two or more rows of groups when the navigation is broad. Keep columns aligned vertically so the footer feels structured rather than like an unformatted link list. - Add substantial vertical space before the bottom utility row. The bottom row should align a brand wordmark or brand text on the left, legal and policy text near the center, and social or utility links on the right on wide screens. - On narrow screens, collapse the grid to one or two columns, preserve generous vertical rhythm, and stack the bottom utility row while keeping all content readable and tappable. ### Typography hierarchy - Use a clean sans-serif typeface appropriate to the user's brand. - Navigation links should be compact but readable, around 15–16px with a line height of 1.45–1.55. - Section labels should be smaller, around 12px, with muted contrast and normal or medium weight. - Legal text should be approximately 10–12px, with a subdued colour and enough line height to remain legible. - Keep link labels short and sentence case. Use weight and colour—not oversized type—to establish hierarchy. ### Spacing and rhythm - Give each group a consistent gap of roughly 8–10px between links. - Leave approximately 24–28px between a group heading and its first link. - Use approximately 56–72px between navigation rows, adjusting responsively. - Give the footer generous top and bottom padding, roughly 40–56px at the top and 24–32px at the bottom on desktop. - Keep the legal and social row visually separated through whitespace rather than a prominent divider. ### Colour, borders, and shape - Use a dark background around `#0B0B0B` or adapt it to the product's darkest brand surface. - Use primary navigation text around `#F2F2F2` and group labels around `#777777` to `#8A8A8A`. - Use legal text around `#777777`; social icons can use muted grey and brighten on hover. - Avoid unnecessary borders. If a divider is needed, use a very subtle line such as `rgba(255,255,255,0.08)`. - Keep the design mostly flat and rectangular. Do not introduce cards, heavy shadows, or decorative gradients. - If the product uses rounded controls elsewhere, use restrained radii around 4–8px only for interactive elements; the footer itself should not feel card-like. ### Interaction and accessibility - Make every link visibly interactive with a subtle colour shift, underline, or opacity transition on hover and keyboard focus. - Preserve a clear `:focus-visible` treatment with a high-contrast outline or underline. - Mark external links with a small unobtrusive arrow or equivalent affordance only where useful; do not add icons to every link by default. - Make the entire social icon hit area at least 40–44px square, even if the icon itself is small. - Use semantic `footer`, `nav`, lists, and descriptive accessible labels for icon-only social links. - Ensure sufficient contrast and allow legal text to wrap naturally instead of becoming clipped. ### Content behaviour - Use realistic placeholder categories and links based on the user's product, but do not reproduce the reference site's wording or link taxonomy. - Keep category sizes reasonably balanced so one column does not become dramatically taller than the others. - Include a compact copyright, policy, and accessibility/legal area at the bottom, adapted to the user's organization. ## Never - Never use the reference company's logo, wordmark, product name, or exact navigation labels. - Never copy the reference site's legal copy, social icons as a branded set, or distinctive wording. - Never reuse the reference's product-specific link structure or make the result look like a clone. - Never include illustrations, photography, video, or imagery from the reference. - Never add decorative content that competes with the navigation. - Never sacrifice responsive behaviour, keyboard access, or readable contrast for visual similarity.
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