tally.so
Design analysis
A spacious, low-contrast footer that pairs a compact social icon row with clearly separated link columns. Strong column alignment, restrained typography, and generous whitespace make a large set of destinations feel calm and scannable.
Prompt preview
## Reference images Study these alongside the description below: hierarchy, rhythm, spacing, colour. Build for the product you are asked about, using this design language. - Component: https://kage-design-assets.t3.tigrisfiles.io/components/tally-so/8873d519-e012-4a77-bd60-f7e8803b75a7-1789060955-10.webp - Full page it was cut from: https://kage-design-assets.t3.tigrisfiles.io/screenshots/tally-so/8873d519-e012-4a77-bd60-f7e8803b75a7-1789060926-full.webp - Component on Kage: https://kage.design/component/tally-footer ## Before you start Ask the user what their product is, who it serves, and what their brand personality and visual system are. Then apply the principles below to create a footer tailored to that product—not a copy of the reference. ## Design language Build a minimalist website footer for the user's product with a wide, horizontal layout and generous empty space. Treat the footer as a quiet navigation surface rather than a promotional banner. ### Layout and alignment - Use a full-width footer container with a centered inner wrapper and generous horizontal padding, approximately `32px–64px` on desktop. - Arrange the content into a narrow social area on the left and three or four navigation columns to its right. - Align every navigation column to the same top baseline and use a consistent column gap of approximately `72px–120px`, depending on viewport width. - Keep the content constrained to a readable maximum width, around `1100px–1280px`. - Leave substantial vertical whitespace around the navigation so the footer feels airy; use approximately `56px–96px` top and bottom padding. - On smaller screens, collapse the columns into a responsive grid or stacked groups while preserving clear left alignment and comfortable touch targets. ### Typography hierarchy - Use the product's sans-serif typeface, or a neutral modern sans-serif fallback. - Render ordinary links in a small-to-medium size around `14px–16px`, with regular weight and relaxed line height around `1.6`. - Use navigation group headings at the same or slightly larger size, around `15px–16px`, with semibold weight. - Keep headings visually distinct through weight and spacing rather than oversized type. - Give each link approximately `6px–10px` of vertical separation; avoid dense lists. ### Colour - Use a white or near-white footer background, approximately `#FFFFFF` or `#FAFAF8`. - Use dark charcoal text for links, approximately `#3D3D3A` to `#4A4A46`. - Use a slightly darker charcoal for group headings, approximately `#242422`. - Social icons may use the same dark neutral, with muted gray on idle if that better fits the user's brand. - Add a subtle hover state such as a darker text colour, underline, or 70–90% opacity transition; do not introduce loud accent colours unless the user's brand requires it. ### Borders and radius - Prefer no visible border when the footer sits on a white page; preserve the open, uninterrupted feel. - If separation is needed, use a very subtle 1px top border around `#ECECE8`. - Keep the footer and link elements mostly square or softly rounded, with radii around `0px–6px`. - Do not use cards, pills, shadows, or decorative containers around each link group. ### Social links and interaction - Place a compact row of recognizable social destinations in the left area, using simple monochrome icons sized around `18px–20px`. - Give each icon an accessible label, visible focus state, and a hit area of at least `32px–40px` even if the glyph is smaller. - Keep icon spacing consistent, around `10px–16px`. - Make all footer links keyboard accessible and provide a clear focus ring using the user's accent colour or a dark high-contrast outline. - Ensure long link labels wrap naturally without disturbing the alignment of neighboring columns. - Include only the navigation groups and destinations that make sense for the user's product; the structure should be reusable rather than fixed. ## Never - Never copy the reference's logos, social marks as a branded set, product names, navigation labels, or exact copy. - Never reuse illustrations, imagery, or decorative assets from the reference. - Never reproduce the exact column contents, spacing measurements, or visual styling as a pixel-for-pixel clone. - Never invent brand claims or destinations without asking the user what their product needs. - Never sacrifice responsive behavior, semantic navigation, keyboard access, or readable contrast for visual similarity.
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