runwayml.com
Design analysis
A large rounded media panel combines an editorial introduction with a vertically stacked list of related features. The restrained typography, fine dividers, directional affordances, and atmospheric background create a premium, research-led presentation without overwhelming the content.
Prompt preview
## Reference images Study these alongside the description below: hierarchy, rhythm, spacing, colour. Build for the product you are asked about, using this design language. - Component: https://kage-design-assets.t3.tigrisfiles.io/components/runwayml-com/e724fd81-b6a6-43a2-b9ac-10cfe806f6fa-1789074882-5.webp - Full page it was cut from: https://kage-design-assets.t3.tigrisfiles.io/screenshots/runwayml-com/e724fd81-b6a6-43a2-b9ac-10cfe806f6fa-1789074862354-full.webp - Component on Kage: https://kage.design/component/runwayml-feature-grid-2 ## Before you start Ask me what my product does, who it is for, and what its brand personality and visual system are. Then apply the principles below to create a version for my product—not a copy of the reference. ## Build an immersive feature-grid section Create a large, self-contained feature section that presents a product area, initiative, or group of capabilities inside an atmospheric visual panel. The section should feel editorial and premium: one clear narrative introduction on the left, and a concise list of related feature entries on the right. ### Layout and alignment - Use a wide container with generous horizontal page margins; on desktop, make the panel approximately 2–3 times wider than it is tall. - Place the content inside a rounded rectangular panel with a two-column layout: an editorial copy column on the left and a feature-list column on the right. - Vertically center both columns within the panel rather than aligning them to the top. - Keep the left column narrower than half the panel width so the headline wraps into several intentional lines. - Give the right column a consistent readable width and align every feature entry to the same left edge. - Separate the feature entries with thin horizontal rules. Use generous vertical padding so each row feels like an independent destination. - On smaller screens, stack the columns vertically while preserving the hierarchy: introduction first, feature list second. Reduce the panel padding without making the content feel cramped. - Keep the panel height driven by content on mobile; avoid forcing a desktop-height composition. ### Typography hierarchy - Use a clean modern sans-serif with a neutral, highly legible character. - Add a small eyebrow label above the main statement, set in compact body text with medium weight. - Set the main statement in a large, tightly leading size with a regular or medium weight. It should be the dominant element, but not oversized like a hero headline. - Keep feature titles at a medium-large body/display size and use a restrained weight. - Set feature descriptions smaller and lighter than their titles, with comfortable line height and a slightly reduced contrast. - Use sentence case and short, informative copy. Keep line lengths deliberately controlled. ### Colour and atmosphere - Use a deep, muted visual field behind the content: for example, an olive-charcoal or blue-green base around `#26352F`, with soft desaturated tan/green areas around `#85846A` and `#B0A98A`. - The background may be a heavily blurred image, abstract texture, or layered radial gradients, but it must remain atmospheric and low-detail so text stays readable. - Add a subtle dark overlay or gradient, especially behind the copy, to improve contrast. - Use warm off-white text around `#F4F4EF` for primary content. - Use a softened off-white around `#D8D9D0` for descriptions and secondary text. - Use translucent warm-white rules around `rgba(244,244,239,0.65)`. - Ensure accessible contrast regardless of the chosen background treatment. ### Borders, radius, and spacing - Give the outer panel a medium-large corner radius, approximately `12–16px`. - Clip the background treatment to the panel radius so no texture escapes beyond its edges. - Use a subtle light border around the panel, such as `1px solid rgba(255,255,255,0.18)`, only if needed to distinguish it from the page. - Use generous internal padding: approximately `clamp(28px, 6vw, 78px)` horizontally and vertically. - Keep the left and right columns separated by a substantial responsive gap, approximately `clamp(40px, 8vw, 140px)`. - Keep the call-to-action close to the introductory copy, with roughly `28–36px` of space after the statement. ### Interaction - Add one understated outlined action button beneath the editorial statement. Use a transparent background, a thin light border, compact padding, and a small radius. - Include a directional arrow affordance at the far right of every feature row. - Make each feature row keyboard accessible and clickable if it represents a destination. - On hover and focus, gently brighten the row title and arrow, and subtly increase the rule contrast; avoid dramatic movement or scale effects. - Use visible `:focus-visible` styling with a light outline or ring. - Keep transitions short and calm, around `160–240ms`, with an ease-out curve. - Respect reduced-motion preferences. ### Responsive behaviour - At desktop widths, preserve the two-column composition and generous negative space. - At tablet widths, reduce the gap and panel padding before collapsing the layout. - At mobile widths, use one column, let the headline wrap naturally, and make each feature row comfortably tappable with at least `44px` of interactive height. - Ensure arrows and divider lines remain aligned and do not collide with long titles or descriptions. ### Content guidance - Write a concise eyebrow that names the product area or initiative. - Write a 4–7 line editorial statement explaining the larger ambition or customer value. - Include 3–4 related feature entries, each with a short title, one or two sentences of description, and a directional affordance. - Adapt all content to my product and brand after asking the initial questions. ## Never - Never reuse the reference’s logos, product names, feature names, wording, or exact copy. - Never reproduce the reference’s background image, imagery, illustration, or recognisable visual assets. - Never make the component dependent on the source website or its brand identity. - Never turn every item into a loud card with heavy shadows, gradients, or oversized icons. - Never sacrifice text contrast or keyboard accessibility for the atmospheric background.
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