linear.app
Design analysis
A restrained, dark testimonial section that uses generous whitespace, quiet dividers, and strong typographic hierarchy to make customer voices feel editorial rather than promotional. The structure is flexible enough to adapt into a product-specific social-proof section without reproducing the reference.
Prompt preview
## Reference images Study these alongside the description below: hierarchy, rhythm, spacing, colour. Build for the product you are asked about, using this design language. - Component: https://kage-design-assets.t3.tigrisfiles.io/components/linear-app/3b71fb78-773e-45c4-803c-426bf7f1ae53-1789060209-9.webp - Full page it was cut from: https://kage-design-assets.t3.tigrisfiles.io/screenshots/linear-app/3b71fb78-773e-45c4-803c-426bf7f1ae53-1789060182-full.webp - Component on Kage: https://kage.design/component/linear-testimonials ## Before you start Ask the user what their product is, who it is for, and what their brand personality and visual identity are. Then apply the principles below to create a testimonial section tailored to that product—not a copy of the reference. ## Design the section Build a dark, editorial-style testimonials section for the user's product. Treat the component as a calm transition between major page sections: it should feel spacious, intentional, and premium rather than like a dense review carousel. ### Layout and alignment - Use a full-width near-black section, with content constrained to a centered max-width of approximately 1180–1280px. - Create a clear vertical rhythm with generous top and bottom padding, approximately 96–160px on desktop and 64–96px on mobile. - Align all text to a consistent content rail. Keep the section heading and testimonial content on the same underlying grid. - Use a responsive editorial layout: on wide screens, arrange testimonials in two or three balanced columns or a wide quote area with supporting attribution; on narrow screens, stack them into a single column. - Keep each testimonial compact enough to scan, but give the quote enough width and line height to feel considered. - Separate testimonial groups with subtle vertical or horizontal rules rather than cards whenever possible. Avoid excessive boxed UI. - If the section is followed by another section, use a quiet full-width divider to establish the transition. ### Typography hierarchy - Use a clean modern sans-serif or the user's brand typeface. - Make the section heading large and crisp, approximately 32–44px on desktop and 28–34px on mobile, with medium weight and slightly tight tracking. - Set testimonial quotes in a readable 18–24px range with 1.35–1.5 line height. Use brighter text for the quote than for metadata. - Style names, roles, companies, or other attribution details at 12–14px with moderate contrast and clear grouping. - Keep supporting labels and navigation-like text restrained: 13–15px, with relaxed letter spacing where appropriate. - Avoid oversized marketing claims, all-caps treatments, or too many competing text sizes. ### Colour - Use a near-black background around `#08090A` or `#0B0C0D`. - Use primary text around `#F2F3F4` and secondary text around `#8B8F94`. - Use subdued dividers around `#24272A` or `rgba(255,255,255,0.12)`. - If the user's brand has an accent colour, use it sparingly for links, small indicators, or interactive states—not for every testimonial element. - Preserve strong but soft contrast; the mood should be quiet, polished, and focused. ### Borders and radius - Prefer 1px low-contrast rules and understated separators. - Use little or no radius for the editorial layout. If testimonials become individual responsive panels, use a restrained 8–12px radius. - Do not add heavy shadows, gradients, glass effects, or decorative outlines unless they are essential to the user's brand. ### Interaction and responsive behaviour - If testimonials are interactive, make the entire quote or a clearly labelled control discoverable and keyboard accessible. - Use subtle hover and focus states: slightly brighter text, a gentle border change, or a small accent shift. Avoid dramatic motion. - If using a carousel on mobile, include visible previous/next controls, an accessible label, keyboard support, and pagination indicators; do not rely on auto-rotation. - Respect reduced-motion preferences. - Ensure long quotes wrap naturally, attribution never becomes cramped, and the layout remains balanced from mobile through wide desktop sizes. ## Never - Never use logos, product names, copy, illustrations, or imagery from the reference. - Never reproduce the reference site's exact testimonial wording, layout measurements, branding, or visual assets. - Never invent recognizable customer identities or imply endorsements that the user has not supplied. - Never make the section so dark or low-contrast that quotes and attribution become difficult to read.
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